# Editorials
Hors Piste
Dimitri Daniloff shares everything you (truly) need to know about the digital space. Dimitri Daniloff is an artist, a digital native pioneer, as he started back in 2001 exploring digital art spaces and new techniques, initiating in such way an innovative and visionary dialogue between photography and technologic evolutions such as AI, 3D, photogrammetry, immersive installations…From multiple collaborations with top worldwide brands (Adidas, Nike…) to renewed advertising awards (Grand Prix at Cannes Lions, Clios…) to CEO of his own company Kklone, as well as consultant for leading luxury communication and marketing agencies, Dimitri Daniloff will share a global vision through his precious insights, futuristic analysis and unconventional expertise for FMA HORS PISTE, the new department by FMA Le Bureau, which aim is to drive your company to its best virtual expression. With the deep desire to decode the current issues, whether they’re artistic, ethical or philosophical, HORS PISTE is dedicated to brands, agencies and institutions looking to be driven in their digital acculturation process, as well as to be supported in their ambition to imagine tailor-made, creative, strategic and visionary collaborations, where the physical and the digital cross paths, merge or coexist with relevancy and avant-garde. Stay tuned!
# 12 Reinventing beauty : how AI can deconstruct stereotypes - Hors Piste
# 11 Photography VS Reality : Truth is a matter of perception - Hors Piste
# 10 Would You Be My Friend? - Hors Piste
# 9 Le Monde partners with OpenAI : What to know - Hors Piste
This week, I'm examining the agreement between Le Monde and OpenAI, as well as OpenAI's presentation before the British Parliament. These developments highlight the crucial value of synergy between human and artificial intelligence in ensuring the integrity of training data.The essence of this partnership echoes the "Garbage In, Garbage Out" concept, illuminating that the precision of the output is inherently linked to the quality of the input data. This connection underscores the imperative of enriching AI algorithms with verified and precise data provided by human experts to avoid any risk of AI performance degradation.Although controversial, this agreement is structured to position AI as a complement rather than a substitute to editorial teams, thereby affirming the indispensable role of humans in creative content. This principle reiterates that, although AI can transform or eliminate certain roles, emphasis should be placed on non-AI-based strategies to preserve a wide range of options for the future.OpenAI's stance at the British Parliament, which acknowledges the necessity of using copyright-protected content for training current AI models, invites deep reflection on the balance between such data usage and the respect for intellectual property norms, while highlighting the fundamental importance of human contributions to AI evolution.To conclude, this agreement, along with other similar initiatives with Prisa in Spain and Springer in Germany, heralds an era of specialized AIs trained on high-quality human data, aiming for unprecedented excellence in digital content. - Dimitri Daniloff
House of Lords Communications
Le Monde