# Editorials

Hors Piste

Dimitri Daniloff shares everything you (truly) need to know about the digital space. Dimitri Daniloff is an artist, a digital native pioneer, as he started back in 2001 exploring digital art spaces and new techniques, initiating in such way an innovative and visionary dialogue between photography and technologic evolutions such as AI, 3D, photogrammetry, immersive installations…From multiple collaborations with top worldwide brands (Adidas, Nike…) to renewed advertising awards (Grand Prix at Cannes Lions, Clios…) to CEO of his own company Kklone, as well as consultant for leading luxury communication and marketing agencies, Dimitri Daniloff will share a global vision through his precious insights, futuristic analysis and unconventional expertise for FMA HORS PISTE, the new department by FMA Le Bureau, which aim is to drive your company to its best virtual expression. With the deep desire to decode the current issues, whether they’re artistic, ethical or philosophical, HORS PISTE is dedicated to brands, agencies and institutions looking to be driven in their digital acculturation process, as well as to be supported in their ambition to imagine tailor-made, creative, strategic and visionary collaborations, where the physical and the digital cross paths, merge or coexist with relevancy and avant-garde.  Stay tuned!

 

# 7 Luna Ikuta : Artist and Designer - Hors Piste

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We are thrilled to have Luna Ikuta in Paris this week, an artist who pushes the boundaries between visual and sensory experiences. Her recent engagement in a high-profile project with an international pop artist during her worldwide tour, where her enchanting visuals captivated audiences at a major concert, serves as a landmark in her career, showcasing the boundless possibilities of artistic expression. Luna recalls, "That was the most surreal moment ever," underscoring the significant effect of witnessing her artwork embraced on such a vast scale. According to her, this moment was a powerful affirmation that "not everything is impossible," transforming her individual studio efforts into a spectacle celebrated worldwide.

Luna's ambition to create immersive, large-scale projects is driven by her passion for merging music and visual art in a cohesive, experiential format. Her desire to explore this synergy further, aspiring to create her own music-infused visual exhibitions. Luna’s approach to art is deeply rooted in altering perceptions through scale, transforming mundane elements into monumental experiences that challenge and redefine viewer engagement.  Her upcoming project in Barcelona, alongside her exploration into new avenues such as sound, scent, and atmospheric visuals, illustrates her commitment to enhancing how art is perceived and experienced. Luna seeks not just to create beauty but to evoke a lasting, memorable impact, delving into the realms of multisensory stimulation to communicate deeper narratives and evoke emotional responses.  Fascinated by the concept of memory and the transient nature of life and experiences, Luna ventures into the world of scents. She aims to encapsulate complex themes of existence, reflection, and evolution through olfactory elements, thereby enriching the visual and tactile components of her art. This holistic approach, aiming to engage all the senses, is a testament to her innovative spirit and dedication to creating art that resonates on multiple levels.  Luna Ikuta’s work is a profound exploration of human connection, universality of emotions, and the shared experiences that bind us, regardless of our origins. Her ability to weave intricate stories through not only visuals but also through scent and sound, invites audiences into a world where art becomes an all-encompassing sensory journey. Through her visionary projects, Luna continues to challenge the conventions of art and experience, making her an invaluable collaborator for those seeking to push the boundaries of creativity and immersive storytelling. Her work not only captivates but also deeply moves, leaving an indelible mark on the art world and beyond.

 

Luna Ikuta interviewed by Dimitri Daniloff / March 6th 2024

# 6 Mistral AI : What to expect from Le Chat - Hors Piste

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At a time when artificial intelligence is infiltrating every aspect of our lives, it's crucial to make technological advancements accessible and understandable to all. This is why I am excited to introduce Le Chat, the new French conversational agent from Mistral AI, recently announced on their official site. A direct competitor to ChatGPT, I have tested it over the past few days and am thrilled to share my enthusiasm with you!  This conversational assistant stands out for its mastery of the nuances of the French language, making it particularly suited for Francophone users. But that's not all! Mistral Large also distinguishes itself by its understanding of European languages, as it fluently speaks French, Spanish, Italian, German, and English.  Concerned with the protection of personal data and the confidentiality of exchanges, the French company has placed these issues at the heart of its concerns. Le Chat has thus been designed with these major aspects in mind in the field of AI.  Regarding biases, Mistral AI's creator, Arthur Mensch, admits that it's impossible to eliminate them completely. However, Mistral AI's goal is to allow users to choose their own biases, thus offering a different approach from that of their American competitors.  It is essential to develop ethical and responsible AI technologies that respect users' privacy while meeting their needs and expectations. It is with this in mind that Mistral AI designed Le Chat, emphasizing the protection of personal data and the transparency of exchanges. By promoting European AI, we contribute to preserving our technological sovereignty and enriching the synergy between AI and humans.  n conclusion, Le Chat from Mistral AI is a major innovation in the field of AI made in France, offering exciting prospects for the future of human-machine communication. However, it is important to remain vigilant about the ethical and social issues related to the use of these technologies, and to develop responsible solutions that respect the privacy of users. 

#AI #MistralAI #LeChat #Innovation #ResponsibleAI #EuropeanSovereignty #DigitalTransformation

- Dimitri Daniloff

# 5 Proteus Effect: When Our Avatars Redefine Our Reality / © Harriet Davey - Hors Piste

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In my exploration of the digital universe, I have always been fascinated by the way we can redefine ourselves through the avatars we choose to embody. The Proteus effect, named after the Greek god capable of changing his form at will, describes how our digital identities can profoundly influence our behavior in the real world. This reflection finds a particular resonance in the words of Oscar Wilde: "Give him a mask, and he will tell you the truth." Through this adage, I have observed the power of anonymity and the digital mask to reveal our most intimate truths, asserting that both our virtual and real identities are authentic and true. It seems important to me to recall the impact of our avatar choices on our behavior in virtual spaces. These avatars, or digital masks, offer us the freedom to experiment with aspects of our personality that we might not have explored otherwise. This transformation goes well beyond entertainment; it touches on education, training, and personal development, where virtual spaces become valuable tools for cultivating empathy and mutual understanding. The relevance of the Proteus effect in combating discrimination, sexism, and harassment at work is particularly significant. By allowing individuals to put themselves in someone else's shoes, virtual reality opens new perspectives for understanding the challenges others face, thus promoting a more inclusive and respectful work environment. However, this exploration of self in the digital realm also invites me to introspect about the limits between authentic expression and the possibility of dissociation. Where does the boundary between our real self and our virtual self lie? How do we navigate these digital spaces while staying anchored in our values and integrity? The Proteus effect, through the prism of my personal and professional experience, underscores the importance of remaining aware of the influence of our avatars on our reality. It reminds us that behind each avatar choice, there is an opportunity to explore our identity, discover new facets of our personality, and ultimately, transform ourselves. By embracing this dynamic, we can use technology not only to redefine ourselves but also to enrich our social and professional interactions, echoing the truth that Wilde so elegantly articulated.

#EffetProteus #Digitalidentity #InnovationTechnologique #DigitalTransformation

  • Dimitri Daniloff
  • © Harriet Davey

# 3 Reinventing AI: Towards a successful collaboration with Humans / © Joris Bacquet - Hors Piste

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What if in 2 years from now 90% of the internet content was generated by Artificial Intelligence? Only one year later, Artificial Intelligence is already starting to self-train, as ChatGPT does by training on Wikipedia – itself nourished by AI. Considering this phenomenon creating a potentially toxic self-feeding cycle, it seems crucial to me to mention the principle of Garbage In/Garbage Out which reminds us that the quality of the output data from a system is directly linked to the quality of the input data. This situation raises an interesting question: if an AI trains itself with its own creations, can we expect new artistic movements resulting from it, or do we risk a kind of degeneration, or even another 'AI winter' ? The human creative process still stands out clearly : it is defined by basics such as freedom, finitude and the ability to navigate the unknown. According to Marcel Duchamp, artists act like a medium, guided by intuition more than by a full and complete aesthetic consciousness. On the contrary, AI, with its simplified and predictable approach, struggles to emulate this depth of innovation and surprise.  Can we then imagine an AI capable of surprising or rebelling against its own algorithms? It seems to me essential and urgent to preserve a place for non-AI creation, in order to protect the human one, but also to extend the synergy between AI and humans. Human creativity, driven by an innate understanding of the sense of vague and lack, goes beyond any algorithms' limits by offering an inexhaustible source of innovation. Hartmut Rosa and Edgar Morin remind us of the importance of balance and complexity when it comes to technological acceleration and algorithmic simplification. History shows us a cultural resistance to new technologies, highlighting the dangers of losing our "human measure". In this era of rapid innovation, #ResponsibleIA, #HumanCreativity, and #SustainableInnovation must guide our integration of AI.  As Éric Sadin points out, our unique and free relation with language and creation, sharply contrasts with the standardized approach that has AI.I am not seeking to speculate or predict anything, but to encourage a reflection on how to promote a human-AI interdependence and interdisciplinarity, to maintain a long-term constant enrichment of the AI . We will then be able to avoid the impoverishment of creativity and ensure a future where innovation is both technologically advanced and deeply human. 

- Dimitri Daniloff

 © Joris Bacquet

 

#ArtificialIntelligence #ArtAndAI

 

# 2 AI Weekly Curation / © Simon Lavi - Hors Piste

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# 1 The rise of AI wearables: a fusion of technology and intuition - Hors Piste

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As an artist and technophile, I am fascinated by the rise of AI wearables, these innovative small objects that integrate AI, such as Humane's 'Ai Pin', the Rewind pendant, Ray-Ban Meta glasses, and the Rabbit R1. Far from being mere gadgets, they herald the dawn of a new era where technology intertwines with our intuition, redefining our interaction with the digital world and our perception of space and body. We are witnessing a fundamental change, a metamorphosis of cyberspace, which, in the words of Jameson, becomes a "supplement of spatiality," freed from its physical constraints and transforming into a sea of pure information. These advancements raise crucial questions. With the ability of these devices to record and analyze our verbal interactions and beyond, we face a fundamental dilemma between convenience and privacy. Where do we draw the line between what is useful and what becomes intrusive? This essential question drives me, in my artistic and technical journey, to reflect on the redefinition of our ethical and social norms in a digitized world. These wearables symbolize a transition to a space dominated by the immaterial, thus freeing our interactions from physical limitations. They embody McKenna's idea that "our destiny is to become what we think, to see our thoughts become bodies and our bodies become thoughts," reflecting a future where being outside of space and time enriches our human experience rather than diminishing it. Observing these AI wearables, I notice the emergence of a new dynamic in our relationship with technology. The integration of AI eliminates frictions and simplifies our interactions, making these objects with their minimalist and sleek design much more than mere gadgets. They represent a significant advance towards a future where our interactions with our environment will be completely rethought. This transition invites us to consider a gradual reduction in our dependence on smartphones, promising a more harmonious and respectful integration of technology in our daily lives. However, it also raises essential ethical questions regarding the creation of digital doubles and the management of personal data, issues that must be addressed with caution and responsibility. In conclusion, these technological advances are not just an evolution; they are an invitation to reimagine our everyday life, where AI becomes a natural extension of our existence. And as Bjork rightly points out, "you can’t blame the computer if there is not soul in (electronic) music, it’s because nobody put it there." Therefore, it's up to us to breathe soul into these objects and new forms of interaction. It's an exciting opportunity to redefine our interaction with the world, where the boundaries between the physical and the digital blur, opening the door to unprecedented possibilities while respecting our private space and autonomy.

- Dimitri Daniloff

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